OJ

B1

Events

Event management and production: sponsorship, brand activation, artist logistics and site operations.

Producing the night itself: sponsorship, brand activation, artist logistics and site operations, from Amman to AlUla.

Events produced with Vortex
100+
Sponsorship secured per year
$40k+
Festival capacity
1,000+
Crew led on site in AlUla
30+

  1. B1.1Current2026–now

    Freedom Music

    with VML, Amman

    Event activations and sponsorships

    Runs every Freedom Music event activation and sponsorship in Jordan: partner venues and promoters, branded booths, lounges and installations, and the report after each night.

    • Activations at El Masnaa’, Kan Zaman, the Citadel, Nasim at Fairmont Amman and Madaboon
    • Nights including 47 Soul, Habibi Funk and Nebula at the Citadel
    • Proposed a recurring Freedom Music series at El Masnaa’
    Freedom Music, with VML, Amman

  2. B1.22023

    XP Nite: Vortex

    MDLBEAST XP Music Futures, Riyadh

    Brand manager

    Took Vortex to MDLBEAST’s music-industry week and ran its XP Nite showcase in the JAX District warehouses, with Dana Ruh and Kosh on the lineup.

    • Artist curation and advancing
    • Stage operations and technical production with the festival teams
    • Partnerships with regional and international labels

    XP Feed articleXP Music Futures

    XP Nite: Vortex, MDLBEAST XP Music Futures, Riyadh

  3. B1.32021–2024

    Vortex Open-Air

    Vortex, Bisharat Golf Club, Amman

    Head of PR and event manager

    Built Vortex’s day-to-midnight festival series: installations, designer markets, food courts and two stages. The fifth edition brought 19 DJs to the golf club.

    • 100+ events organised and promoted with Vortex, 2019–2024
    • Campaigns credited with 40% higher attendance
    • $40,000+ a year in sponsorships and partnerships, 20+ suppliers

    Vortex on InstagramVortex on SoundCloud

    Vortex Open-Air, Vortex, Bisharat Golf Club, Amman

  4. B1.42020–2025

    House of Afandi

    Label and collective, Amman

    Events, sound and releases

    Production and sound for the collective’s nights, podcasts and streams, and mastering and delivery for the label’s releases.

    • Nights at Madaboon, Vudu, W Amman, Fairmont and U Roof
    • “By the People, For the People” compilation raised $10,385 for the PCRF

    InstagramSoundCloudBandcamp

    House of Afandi, Label and collective, Amman

  5. B1.52025

    Azimuth x MDLBeast

    Labyrinth KSA, AlUla

    On-site operations manager

    Led on-site operations for a large-scale cultural event in AlUla: production timeline, deliveries, light and art installations, and scope changes with the client.

    • Crew of 30+ technicians, labourers and creative leads
    • Health and safety documentation for the site

    Azimuth, Experience AlUla